Wayfinder Studio icon — a folded map unfolding into a smartphone WAYFINDERSTUDIO

Helping local stories find their way online.

We help Nelson-region businesses become easier to find, easier to understand, and easier to visit — starting with the places people and their phones actually look: Google, Apple, and Bing.

See the foundation offer Get in touch
A folded paper map unfolding into a smartphone, with a heart, a magnifying glass, a dotted path and a location pin across its panels
Local at heartWe champion local people, places and stories.
Easy to findWe make sure the right people can find you.
Easy to understandWe turn complexity into clear, useful information.
Easy to visitWe help visitors take the next step with confidence.
Who this is for

Wherever you’re starting from, it’s the same conversation.

Some businesses don't have much of a presence online yet. Others have a scattered handful of profiles that don't quite agree with each other — different hours here, an old photo there. Some already look solid and just want a second pair of experienced eyes. Wayfinder starts the same way with all three: a plain look at what's actually working, and a short list of the next highest-impact things to fix.

Invisible

No real presence yet

No website, maybe a Facebook page, an old inbox nobody checks. We start from claiming and setting up the basics properly.

Patchwork

Scattered and inconsistent

Profiles exist across Google, social and elsewhere, but hours, links and photos don't agree with each other. We bring it into line.

Established

Solid, wants a second look

The basics are already in place. We act as an experienced second pair of eyes and flag what’s worth doing next.

The foundation

Found Everywhere — one fixed fee, no subscriptions.

Getting your business properly claimed, verified and set up on the three places most people — and their phones — actually look when deciding where to go.

Google Business Profile Apple Maps & Siri Bing & Copilot

You keep ownership of every account throughout — Wayfinder is invited in as a manager, and can be removed cleanly at any time.

Ask about the foundation offer
Beyond the basics

Studio work, once the foundation is in place.

For businesses that want more than the foundations — a simple website, photography, or help telling their story clearly — that's Studio-tier work, scoped and quoted separately once the basics are sorted. Nothing here is a package deal you're pushed toward; it's there if and when it's useful.

Get in touch

Tell me about your business.

A short email is plenty to start — what you do, where you're based, and roughly what's prompting the enquiry. I'll come back with a plain read on where things stand.

mac@wayfinderstudio.nz